Introduction:

@Loophole.jpg is more than just a uni-sex streetwear brand; it’s a creative journey that began in the depths of the COVID-19 pandemic in 2020. Founded by Amber Cohen, this brand emerged from the raw passion for design and innovation, transforming a basement into a fashion powerhouse.

The Genesis:

In the midst of uncertainty, the first glimmer of @Loophole.jpg came to life during Amber's freshman year at Parsons School of Design in 2021. The debut piece, a meticulously crafted crewneck adorned with individually airbrushed infrared-inspired handprints, marked the birth of the brand. This bold creation was more than just clothing; it was a statement, a fusion of art and fashion, reflecting Amber's unique vision.

Creative Vision:

@Loophole.jpg isn't just about apparel; it's a testament to creative direction and artistic innovation. Amber took charge, creatively directing the first photoshoot set in the vibrant heart of Soho. This shoot, captured through polaroids, a camcorder commercial, and professional photography, showcased not just the clothing but the essence of the brand itself.

Personal Growth:

This project not only marked the evolution of @Loophole.jpg but also Amber Cohen's growth as a designer and entrepreneur. From conceptualization to execution, every step was guided by passion and dedication. The experience of photographing the clothing on models for the first time was both thrilling and transformative, leaving an indelible mark on Amber's artistic journey.

Conclusion:

@Loophole.jpg is more than a brand; it's a testament to resilience, creativity, and the power of artistic expression. As you explore this portfolio, delve into the heart of this groundbreaking venture, and witness the fusion of passion and design that defines @Loophole.jpg as a unique force in the world of streetwear fashion.